Working to a considerably tight timeline with limited resources, Goldmate Property Group were in need of a contemporary and adaptable brand aesthetic for a small scale development, without comprimising on quality. In response, the Hillcrest brand was realized as a full scale tailored solution across branding, strategy, market positioning, print and digital outputs.

Bright colour, authentic photography styling and vibrant patterns were utilised to bring out the enthusiastic personality of the development, used effectively throughout extension graphics and branding communications in place of complicated costly photo shoots. Challenging the trend of more reserved real estate branding, the Hillcrest identity embraces a dynamic aesthetic, creating a multitude of energy in the marketplace, bringing the stong community model of the brand to life.