At mitú, I worked closely with writers to choose and/or create imagery for their articles. I often designed Hero Images, which are the images first seen by viewers on their social media feeds. Its purpose is to be eye-catching and gives the viewers an idea of what the story is about. For each of mitú's verticals, I designed Hero Images according to each of the vertical's brand and audience.
FIERCE by mitú
We Are Mitú
Bad Hombres
