If you're a parent this won't come as a newsflash, but it's worth repeating:
Parenthood's f’n hard.
And sugarcoating this fact with beautiful Instagram photos, flawless Facebook updates or the perfect Pinterest-worthy birthday parties just perpetuates the problem. It’s the false narrative put out there – that there’s an ideal “perfect parent” – that leaves parents doubting their own abilities.
So we set out to let parents off the hook – to help them appreciate just how great they and their family really are. To do so, we created the film above, and along with it, the first brand platform for a over 100 year old company that is in 90% of American families' homes.