BECK'S May the 4th be with you STAR WARS DAY EVENT (pitch)
The Party and the build-up
"It’s within Beck’s DNA to encourage people to live their freedom. To be their true and authentic selves. To discover the world, close or far."
-VBW MANIFESTO, page 7, par. 7
-VBW MANIFESTO, page 7, par. 7
EPISODE 3: INTRO
There comes a time in every living thing's life where they need to take a stand. Choose and fight for what they believe in. The universe of STAR WARS has always pioneered pushing our boundaries, discovering new horizons, then moving on to our next challenge. Space is, after all, unlimited and free. No, it's not the final frontier. -burn-
At the center of it all is an awesome energy that binds us all. It can be wielded by those who are strong enough to master it. The Force.
The Force is unfathomably powerful. But great power, as our brief history proves, can corrupt those with fear and anger in their hearts. This brings us to the 2 sides of the Force. The light, the JEDI and the dark, or the SITH.
The JEDI have dedicated their lives to train and control the Force. To do so requires great sacrifice. You must set aside your emotions and become selfless. They are the guardians of their galaxy.
The SITH, on the other hand are driven by their passion and ambitions. They are the unshackled wielders of the Force. They seek personal gain and have cookies.
At the center of it all is an awesome energy that binds us all. It can be wielded by those who are strong enough to master it. The Force.
The Force is unfathomably powerful. But great power, as our brief history proves, can corrupt those with fear and anger in their hearts. This brings us to the 2 sides of the Force. The light, the JEDI and the dark, or the SITH.
The JEDI have dedicated their lives to train and control the Force. To do so requires great sacrifice. You must set aside your emotions and become selfless. They are the guardians of their galaxy.
The SITH, on the other hand are driven by their passion and ambitions. They are the unshackled wielders of the Force. They seek personal gain and have cookies.
Why Beck's?
Beck's is a cool, down to earth brand, with its eyes to the skies, just like the generation it represents. As a cool, up-to-date with the trends brand, Beck's encourages young folks to experiment, play, be social and expand their horizons. STAR WARS and Beck's share values and consumers, making them an ideal match for the "May the 4th be with you" annual STAR WARS-themed party.
Beck's is a cool, down to earth brand, with its eyes to the skies, just like the generation it represents. As a cool, up-to-date with the trends brand, Beck's encourages young folks to experiment, play, be social and expand their horizons. STAR WARS and Beck's share values and consumers, making them an ideal match for the "May the 4th be with you" annual STAR WARS-themed party.
EPISODE 4: THE PARTY
The 4th of May.
A date that is now an awaited event in the nerd culture.
STAR WARS DAY.
By God, we will not stand idly by, while the rest of the galaxy parties!
In celebration of STAR WARS day, we shall organize an epic party of epic proportions, and yes, you guessed it.. It will be epic!
The concept consists of a series of events, based around a special screening marathon of all STAR WARS movies, in a very social and cool setting.
Around these screenings, we will organize a themed, constant party throughout May the 4th.
The program will include:
-Cosplay contests (Since this is consumer-generated, it is a great way to engage customers while minimizing costs.)
-JEDI vs. SITH dance offs
-Quiz-off (mind tricks not allowed) Star Wars trivia / social games
-Light sabers duels (Either physical in a safe setting, or if the budget permits, Occulus light saber battle app)
-Raffle and prizes (Star Wars-themed items, collectibles, remote controlled drones, DVDs, comics...)
-Occulus "use the Force" app (if budget permits) Basically a Force Simulator. All Padawans start here.
-Dj / band with STAR WARS themed songs / mixes. (Using sound exerpts from the SW universe as song building blocks.)
A date that is now an awaited event in the nerd culture.
STAR WARS DAY.
By God, we will not stand idly by, while the rest of the galaxy parties!
In celebration of STAR WARS day, we shall organize an epic party of epic proportions, and yes, you guessed it.. It will be epic!
The concept consists of a series of events, based around a special screening marathon of all STAR WARS movies, in a very social and cool setting.
Around these screenings, we will organize a themed, constant party throughout May the 4th.
The program will include:
-Cosplay contests (Since this is consumer-generated, it is a great way to engage customers while minimizing costs.)
-JEDI vs. SITH dance offs
-Quiz-off (mind tricks not allowed) Star Wars trivia / social games
-Light sabers duels (Either physical in a safe setting, or if the budget permits, Occulus light saber battle app)
-Raffle and prizes (Star Wars-themed items, collectibles, remote controlled drones, DVDs, comics...)
-Occulus "use the Force" app (if budget permits) Basically a Force Simulator. All Padawans start here.
-Dj / band with STAR WARS themed songs / mixes. (Using sound exerpts from the SW universe as song building blocks.)
EPISODE 1: BEFORE THE PARTY,
PART 1:
The Force-O-Meter academic program for young and aspiring Padawans.
Before people come to the party, they must embark on a quest of self-discovery. We have fortunately thought of a way to speed up the process.
First, the consumer must be of legal drinking age.
Once that is checked, they can enter a dedicated mini-site (links from BECK'S website, newsletters, facebook page, facebook ads, banners, in store activations..) and play a small game.
As any Padawan, they must be tested by Master Yoda. They will take a quiz that will simulate their journey from a young apprentice to a master of the Force.
After the mini game is done, they will get their results.
The Force-O-Meter academic program for young and aspiring Padawans, or simply, The FOMAAPFYAP, as its name suggests, is a no BS Force measuring program that will divulge to any new recruit their current level of the Force, their potential and most importantly, if the path they walk is that of a JEDI or that of a SITH, in case Yoda in them, senses much fear.
The results can be shared on social media, or hidden, in case your plans of a new world order under your command is somewhat still on a hush-hush basis.
First, the consumer must be of legal drinking age.
Once that is checked, they can enter a dedicated mini-site (links from BECK'S website, newsletters, facebook page, facebook ads, banners, in store activations..) and play a small game.
As any Padawan, they must be tested by Master Yoda. They will take a quiz that will simulate their journey from a young apprentice to a master of the Force.
After the mini game is done, they will get their results.
The Force-O-Meter academic program for young and aspiring Padawans, or simply, The FOMAAPFYAP, as its name suggests, is a no BS Force measuring program that will divulge to any new recruit their current level of the Force, their potential and most importantly, if the path they walk is that of a JEDI or that of a SITH, in case Yoda in them, senses much fear.
The results can be shared on social media, or hidden, in case your plans of a new world order under your command is somewhat still on a hush-hush basis.
EPISODE 2: BEFORE THE PARTY,
PART 2:
BECK'S The prize in the cap
How is BECK's involved, you ask? Here's your plot-twisting-triology-ending-but-first-in-its-own-new-series answer!
Consumers will have the opportunity to enter a code found on the inside of any BECK'S bottle on the dedicated landing page. These codes will allow them to enter weekly draws in which they can win tickets to the 4th of May Party, BECK'S and STAR WARS branded items, as well as BECK'S bottles.
Consumers will have the opportunity to enter a code found on the inside of any BECK'S bottle on the dedicated landing page. These codes will allow them to enter weekly draws in which they can win tickets to the 4th of May Party, BECK'S and STAR WARS branded items, as well as BECK'S bottles.
Communication:
Social channels: interactive FB posts, FB ads, FB apps (minigames if possible ex: Lightsaber ninja..)
Youtube/Vimeo: Remixing exerpts of star wars movies, favorite SW clips, Placing Beck's bottles on the Millenium Falcon / X-wing dash.. (can work as FB posts as well)
Online radio placement (Guerilla)
Banners (YT, mobile, google, FB, gaming forums)
In-store activations: wobblers, flyers, coupons with purchases...
Beer and gaming influencers collabs.
Youtube/Vimeo: Remixing exerpts of star wars movies, favorite SW clips, Placing Beck's bottles on the Millenium Falcon / X-wing dash.. (can work as FB posts as well)
Online radio placement (Guerilla)
Banners (YT, mobile, google, FB, gaming forums)
In-store activations: wobblers, flyers, coupons with purchases...
Beer and gaming influencers collabs.
Thank you for your time,
And may the 4th be with you!
And may the 4th be with you!
