Custom calligraphy and lettering created for the “Not for Tourists” campaign. The calligraphy aimed to be expressive of the subject matter and emotion of the experiences being featured in each video. Over 40+ pieces of calligraphy were completed for this project including English & Spanish variations. The below pieces are a select few favorites.
Feel free to view the various campaign videos on my portfolio site.
Calligraphy & Lettering by Scott Biersack
Art Direction by Ben Conaghan
Video by VML Inc.
Client: Panama Tourism