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The school assignment was to create at new brand for the Swedish jeans store JC and give the brand a visual identity. We created 6212 based on … Read More
The school assignment was to create at new brand for the Swedish jeans store JC and give the brand a visual identity. We created 6212 based on JC's 50 year old story. Read Less
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The concept is based on JC's 50 year of jeans distributing. 
Since JC has been around for so long, many swedes own their jeans.
We collected many of our worn-out & old jeans out there and turned them through recycling in to a new collection. 

We call it J-Cycling.
This project was made together with Filip Callas