Superior National is a backpacking and camping startup focused on creating high quality products that enhance your backpacking experience. 

The company's flagship product is a hammock that is super lightweight, compact and most importantly: thermally insulated with down. The insulation it provides is enough to keep warm in fiercely cold conditions (35°F) - even as cold as a typical Minnesota winter!

The primary goal was to create a brand that represents the innovative hammock while supporting growth for additional future products and gear. This was much more than just a logo for a hammock, this was a brand for outdoor camping, hiking, and adventure. 

The branding is inspired by 1940's national park posters. We wanted to keep away from the highly technical and sleek branding like so many other existing brands. 

The vintage/retro "SN" monogram coupled with the strong and bold sans serif creates something that feels like a classic without seeming outdated