Prime Website Design - 2011
"Prime" is a fictional brand of vodka that I developed as a packaging and web project in 2011. My target market for this project was women. I wanted to focus my efforts on developing a clean design, in which the flavors of each drink were the primary focus. I used the website platform to describe the flavored drinks in detail, really drawing the customer in and creating the feeling of physically having a glass. I also wanted to feature Prime as the best choice for ladies night out. I created a directory of different drink mixes and drinking games which in a real platform would later be developed as an app.