Working with CTEC Prestige Surrey I have designed new logos and completely taken control of managing their website and Autotrader ads.
This involved:
- Creating a Final Logo and tweaking the original website design
- Registering, Managing and Creating real eye catching social media posts to potentially draw in customers, through different channels than just Autotrader and their website
- Adding cars into stock on Autotrader and website, including the photography and videos for the cars as well
This page will show the Branding and Website Transformation. (See 'CTEC Prestige Surrey Social Media/Autotrader Account Management')
The first thing to do was research ideas from other company's designs and logos and see whats eye-catching but also simple to read and easy on the eye.
Using these ideas I created my own versions of possible logos using elements I think suit the design of the logo.
I then gathered my designs and sat down the with owner of the business and he chose the one he liked and didn't even want to tweak it and we went with it!
Their website is done through an Autotrader portal/management system, so is customisable to an extent, but not like website that was built from scratch. They would consider this possibly in the future. For now I used what I had and changed a few colours and branding to make it easier on the eye for users and also simplify its look and feel.
