The deck was inspired by the word flourish.
Flourish (verb): to be healthy and achieve success.
Flourish (noun): a decorative or finishing detail.
The word “flourish” is also a nod to cardistry, which is the mesmerizing performance art of card flourishing (an impressive feat that is also the result of persistence).
Research, idea, concept, art direction, design direction, creative direction, graphic design, illustration, and photography.
Thanks to Josh Ritchie (Executive Creative Director) and Nate Butler (Design Director) for a chance to work on this project.
ART OF PLAY INTRO
In collaboration with Column Five comes our first release of 2017. A whisk of original design with a familiar playing card aesthetic, Flourish is a sweet new deck unlike any we've produced before. The bakery theme delights with every card and is sure to leave you wanting more. From the original pink back design to the illustrated court cards and custom faces, Flourish is full of flavor and an irresistible addition to our collection.
Like fine chocolate, the luxurious packaging is only a hint at the delectable cards inside. The gorgeous tuck case features foil and embossing on a rich paper to excite your senses. Printed by the US Playing Card Co. on our trademark thin-stock preferred by cardists.
Limited Edition of 2,500.