S T A G E 1 2 – H O T E L B Y P E N Z
All The world is a Stage
A modern city hotel has opened in the centre of Innsbruck, on the site of a former theatre. The new identity aims to transport both visually and verbally the hotel’s special location on one of Innsbruck’s main shopping streets as well as its international flair. We want to make the hotel an urban stage. This core idea is reflected in all printed media and advertising material. Instead of the typical Tyrolean clichés and local tourism messages, we want to use an international design language.
C R E D I T S
Client: Family Penz • Creative Direction: Peter Mair, Markus Huber • Art Direction: Patrick Leiber, Lukas Proksch •
Graphic Design: Patrick Leiber, Lukas Proksch • Illustration: Patrick Leiber, Lukas Proksch, Sophie Winder • Photography: Günther Egger • Portfolio Photography: Thomas Kristen, Lukas Proksch • Video: Tirol TV • Producing: Infinitiv Factory, Hernegger Offsetdruck, Wallig Druck, Gerhard Moser • Paper: Metapaper, Gmund Color •
Font: Biotif by Degarism