Um projeto procriativo.com
AD Rocket Branding
English In 2016 AD Rocket was created, a company that works with Real Time Bidding, looking to boost its clients investments on digital marketing. We created the brand concept, from the name to the logo, and its visual identity pieces as well. We also developed the step by step presentation entirely and the supporting web page.
A ideia para a criação do logo é bem literal — reimaginando o design clássico da seta/cursor como um foguete. Inverter a seta não foi uma escolha estética, mas sim um maneira de representar a ideia de impulsionamento/seguir subindo na direção certa. O amarelo foi escolhido por ser energético e chamar a atenção, como os anúncios na rede costumam ser.
English The idea for the logo's creation was quite literal — reimagining the classic arrow/cursor design as a rocket. Choosing to reflect the arrow wasn't an aesthetic decision, but a way to represent the idea of boost/keep on going up at the right direction. I chose to work with yellow because it's a very energetic color, that draws lots of attention to it, just like web-ad use to be.
Equipe Procriativo / Procriativo Team
Rafael Abrahão - Project Manager
Eugenio Toniati - Technology Director, Content
Diego Pacheco - Creative & Art Director, Copywriter
Beatriz Nunes - Copywriter
Alana Borges - Content
Igor Rodrigues - Front End Developer
Eugenio Toniati - Technology Director, Content
Diego Pacheco - Creative & Art Director, Copywriter
Beatriz Nunes - Copywriter
Alana Borges - Content
Igor Rodrigues - Front End Developer
Muito Obrigado!
Deixe seu feedback! Será sempre bem-vindo.
Thank you! Your feedback is always welcome! =)
