Visual Identity | Poulomi Basu
The Client
PB are the initials for the photo journalist, artist, activist, Poulomi Basu who is amongst the top 20 women photographers of this decade.
The Objective
Poulomi wanted an identity design that is a reflection of her as well as her body of
work which embodies strength, resilience, postmodernism and uncertainty.
The Solution
The monogram here is a reflection of Poulomi’s fearless and bold personality
where she prefers to travel the path less trodden. On the other hand, the
printed collaterals reflect the unpredictable and feminine nature of her work
through the layout design and the judicious use of typography.
Monogram
Business cards
Letterhead
Envelopes
Identity on the website
