For the Italian launch of the series on Netflix, we created a multi-channel campaign able to communicate the opening in Milan of the first PsychaSec’s store, the corporation responsible for the sale of human bodies in Altered Carbon’s universe.
Firstly we teamed up with the popular Italian swimmer Filippo Magnini,
putting his "top of the range" body on sale.
Then, in partnership with Coin (one of Milan’s biggest and most important shopping center)
we opened the pop-up store. Inside the store, thanks to Kinect's technology,
it was literally possible to try and purchase a human body.
Outside the store, along with Altered Carbon’s world, we presented all the purchasable items.
Executive Creative Directors – Livio Basoli & Lorenzo Picchiotti
Copywriter – Andrea Galanti
Art Director – Nicolò Andrea Ales
Account Director – Elena Panza
Account Manager – Anna Norelli
Account Executive – Marta Dolci
Integrated Production Director – Matteo Pecorari
Event Manager – Laura Boy
Executive Producer – Ivan Merlo
Producer – Simone Raddi
Post Production Supervisor – Seba Morando
Editing – Daniele Dalle Piane
Motion Designer – Marco De Benedictis