For the Italian launch of the series on Netflix, we created a multi-channel campaign able to communicate the opening in Milan of the first PsychaSec’s store, the corporation responsible for the sale of human bodies in Altered Carbon’s universe.
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SOCIAL VIDEO

Firstly we teamed up with the popular Italian swimmer Filippo Magnini
putting his "top of the range" body on sale.




ACTIVATION@COIN

Then, in partnership with Coin (one of Milan’s biggest and most important shopping center) 
we opened the pop-up store. Inside the store, thanks to Kinect's technology, 
it was literally possible to try and purchase a human body

Outside the store, along with Altered Carbon’s world, we presented all the purchasable items.




OOH&PRINT


RADIO



INSTAGRAM STORIES
SOCIAL RESPONSES


CREDITS

Executive Creative Directors – Livio Basoli & Lorenzo Picchiotti
Copywriter – Andrea Galanti
 Art Director – Nicolò Andrea Ales
Account Director – Elena Panza
Account Manager – Anna Norelli
Account Executive – Marta Dolci
Integrated Production Director – Matteo Pecorari
Event Manager – Laura Boy
Executive Producer – Ivan Merlo
Producer – Simone Raddi
Post Production Supervisor – Seba Morando
Editing – Daniele Dalle Piane
Motion Designer – Marco De Benedictis





Netflix - Altered Carbon
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Netflix - Altered Carbon

For the Italian launch of the series on Netflix, we created a multi-channel campaign able to communicate the opening in Milan of the first Psycha Read More
694
10,450
9
Published:

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