【Brand identity/Identité visuelle】Minuit moins sept
Minuit moins sept

Située10 passage Verot-dodat dans le 1er arrondissement de Paris, Minuit moins sept compte parmi la sélection des meilleures cordonneries de Paris.
En plein essort, la cordonnerie s’exporte bientôt à Londres et développe sa propre marque de produits d’entretien du cuir.
Pour le logo, je suis partie sur la combinaison entre le pas de chaussure ( ou pas de pied ) et le numéro « 7 ».
Pour le packaging, le motif est inspiré par la trace de chaussure, donc des lignes simples et danses. En plus il permet aussi de rappeler la lettre « M » qui désigne le nom de la marque. Afin d’argumenter la visibilité de « M », en appliquant des lignes plus épaisse.

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Minuit moins sept ( Minuit minus seven ) which is located in the 1st district of Paris is counted as one of the selection of the best cordonnerie of Paris.
In full swing, this cordonnerie will export and develop its own brand of leather care products in London.
For the logo, it is conbined by the footstep (or foot) with the number «7».
For the packaging, the pattern is inspired by the trace of shoes, simple lines and dense. In addition, it also allows to remind the letter « M » which means the name of the brand. In order to argue the visibility of « M », it uses thicker lines.

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Minuit moins sept (午夜前七分钟)是一家位于巴黎一区的制鞋店,被评选为巴黎最好的制鞋店之一。
该制鞋店将会出口伦敦并开发自己的皮革护理品牌。
LOGO部分主要结合脚印形状和数字7。
包装受鞋印的启发,运用了简单而密集的线条。另外字母M可以联想到商品名称,并且使用了更粗的线条以便于增强M的可见性。

For the first logo, I work on the combination the footstep (or foot) and the number "7".

The bottom of "7" must respect the shoe shape, so I found the Abril Fatface who underline the shape of shoe and number "7" at the same time.

Next, for the final logo, the number "7" is embedded in the text to have more visibility than a logo with the text above.

For the inspiration of the second logo, it is worked on a magic stick that means the value of our products and a hammer that seals the idea of business expertise.

As for the choice of typography, the font "Evanescence" it seems to me a typography in a magic book, it allows to recall a magical environment.
As for the graphic holster, I choose a pattern.

Firstly, this pattern is inspired by the shoe trace, simple lines and dense.

Secondly, this pattern also allows to recall the letter "M" which means the name of the mark. Then, in order to argue the visibility of "M", it applies thicker lines.
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【Brand identity/Identité visuelle】Minuit moins sept
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【Brand identity/Identité visuelle】Minuit moins sept

Brand identity, logo and packaging design
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Published:

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