When JanSport agreed to collaborate with me on this commercial, I didn't need to think twice. I have been a support of this iconic brand since high school. From the concrete jungle to the wilderness trails, JanSport has provided adventurers with packs that fit their lifestyle.
For this special edition collaboration with JanSport and HUF skate brand, I was tasked with the challenge of putting together a visual production that shows the Westridge Pack in it's full glory. To do so, I wanted to capture authentic visuals other skaters and entrepreneurs would relate to. I was thrilled when JanSport decided to use this piece as their official commercial for the Westridge Pack release. The bag itself was limited to only 150 pieces worldwide, and both HUF and JanSport used this video to increase awareness of it's release.
The Westridge Pack sold out instantly online upon it's release date.