Dobry Juice

Packaging concept

A pitch proposal of one of the biggest beverage brands in Russia. The name is Dobry (means "kind" in Russian). We were looking for ways to support the claim and decided to play around the idea of small everyday acts of kinds: caring for the loved ones, being nice to people, helping out those in need, doing your job in benefit of others, etc. We transformed the insight of small deeds changing lives for the better into visual stories, that adorn the packaging with miniature people and big fruits & veggies as the backdrop. The main concern was to make a solid update without drastic changes, so we kept compositions and colours almost the same and updated the brand mark, but kept the character of the original. 

Dobry Juice