Netshoes - Redesign project
Netshoes is a Brazilian e-commerce sporting goods conglomerate. The conglomerate was established in February 2000 by Marcio Kumruian and Hagop Chabab. Netshoes maintains distribution centers in Brazil, Argentina and Mexico and manages the official stores of the Corinthians, São Paulo Futebol, Palmeiras, Cruzeiro, Clube de Regatas Vasco da Gama, Coritiba, Cruz Azul, Chivas, Monterrey, River Plate, San Lorenzo and América of México soccer clubs. It is also the official representative of the National Basketball Association (NBA) in Latin America and is responsible for the administration of online shops for the Puma, Havaianas, Globo Esporte, Oakley, Timberland, Topper, Mizuno and UFC trademarks.
The main goal of this redesign project was to reduce the amount of unnecessary visual and text information, giving the website a much more clean and objective identity, making it easier for its users navigate and find what they look for.
The original page has too much information making it almost impossible for its users to actually find the products they are looking for.
74% of the interviewees reported the information on the website to be either difficult to understand or confusing.
The same users to answer the previous interview said to be way more comfortable using the new interface provided by this project.
