The client —
efood is the leader in online food delivery in Greece, with an active network of 6,500 stores in 60 cities. The Greek start-up recently became a member of the international public company Delivery Hero. Due to this upgrade, efood commissioned us to design the interior graphics for their offices in Athens.
efood is the leader in online food delivery in Greece, with an active network of 6,500 stores in 60 cities. The Greek start-up recently became a member of the international public company Delivery Hero. Due to this upgrade, efood commissioned us to design the interior graphics for their offices in Athens.
About 200 people with an average age of 30 work in-house at efood. So it’s actually a micro-society, a small community. Positive vibes, easy-going people, and a relaxed, cool and friendly environment are what make the place stand out. The brand supports humorous and alternative content as a tone of voice in its communication on social media.
The creative concept —
The illustrations we created reflect the energy, the character and the values of efood with a fictional visual language. Our main design reference was a fusion of technology culture, hype culture, food industry, pop culture and human traits. Initially the illustrations were designed for the company's interior, but later on the client used them for other communication material too. Some of the illustrations we created for the 1st and 2nd floor of the company appear below.
—
Awards
European Design Awards - Finalist, Corporate illustration
