| NEAMUL MOVILEȘTILOR |
| c o n c e p t |
- Movila Dynasty was a family that became noble thanks to Stephen the Great. -
| t h e m o n o g r a m |
The logo is created based upon the first letters of the brand of the wine. The monogram has been drawn according to strict, well-defined parameters and proportions in order to adhere to the esthetical structure of the label.
| T H E H I S T O R I C A L C O N N O T A T I O N |
The text used as a background on the label is a fragment from the historical book "Letopis of the Land of Moldova", where it is described how the boyar Purece turned his family into a noble one.
| C O A T O F A R M S |
Each element of the coat of arms is significant: The crown of the Coat of arms denots nobility, the shield - protection of the common people and the swords represent the strength of the bloodline.
| V A R I A T I O N S O F T H E L A B E L |
From a concept to REALITY:
Design | Photography |Concept development - Beatrice Moraru
Project Coordinator - Sergiu Colesnic
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