Zendoke worked extensively with Boston Brewing Co to develop a brand & strategy that leveraged the wonderful town of Denmark and spectacular Great Southern region of Western Australia. The can designs and renaming of the beers took inspiration from the region; from the crisp clean waters and ancient rock formations, to the untouched forests that meet the sea.
"The Right" is a monster slab wave from the southern ocean found off the coast from Denmark.
Name and design inspired by the Red Tingle forests of the Great Southern. Giant trees towering up to 75m tall.
Boondie is a West Australian term referring to a rock or clump of sand. Elephant Rocks are a famous rock formation on the beach in Denmark.
The black 'Wren' branded can was designed for cellar door and special release beers where customers had already engaged with the brand.
All beers were renamed by Zendoke to help tell the story of Denmark and the surrounding Great Southern region of Western Australia.
