Amsterdam Airport Schiphol is growing! That’s why the 'Parkeergarage P2' car park has had to make way for a new pier and terminal. The Mind Your Plek (‘Mind Your Place’ a word play that rhymes with the prolific 'mind your step' announcement throughout the airport) campaign was designed to give passengers a timely warning that things were about to change.
The objective: create stand-out visuals that are sure to attract the attention of all visitors to the P2 garage area.
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