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WALGA - THE DRIVER REVIVER ROAD STOP
WALGA (West Australian Local Government Association) wanted to make sure the State Government knew the vital role their RoadWise initiative played in keeping WA's roads safe.
Tired drivers are a danger to themselves and others on the road.
RoadWise currently hands out free coffee at roadside stops to keep fatigued drivers awake - but is this the most effective means?
We found that a short amount of exercise can improve cognitive performance by as much as 12%, compared to coffee's 6%.
We created a mobile road stop that encouraged people to pull over, take a break and re-energise themselves through exercise.
The short workout not only boosted their energy levels, but educated them on the dangers of driving tired.
Case Study Video:
Online - Facebook 360
No driver leaves home without their phone. So we used Facebook's 360 platform to create an interactive, guided exercise.