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WALGA - THE DRIVER REVIVER ROAD STOP
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WALGA (West Australian Local Government Association) wanted to make sure the State Government knew the vital role their RoadWise initiative played in keeping WA's roads safe.
Tired drivers are a danger to themselves and others on the road.
RoadWise currently hands out free coffee at roadside stops to keep fatigued drivers awake - but is this the most effective means?
We found that a short amount of exercise can improve cognitive performance by as much as 12%, compared to coffee's 6%.
We created a mobile road stop that encouraged people to pull over, take a break and re-energise themselves through exercise.
The short workout not only boosted their energy levels, but educated them on the dangers of driving tired.
Case Study Video:
Online - Facebook 360
No driver leaves home without their phone. So we used Facebook's 360 platform to create an interactive, guided exercise.