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WALGA - THE DRIVER REVIVER ROAD STOP
Update:BestAdsOnTV runner up - outdoor

Background
WALGA (West Australian Local Government Association) wanted to make sure the State Government knew the vital role their RoadWise initiative played in keeping WA's roads safe. 

Problem
Tired drivers are a danger to themselves and others on the road.

Insight
RoadWise currently hands out free coffee at roadside stops to keep fatigued drivers awake - but is this the most effective means? 

We found that a short amount of exercise can improve cognitive performance by as much as 12%, compared to coffee's 6%.

Solution
We created a mobile road stop that encouraged people to pull over, take a break and re-energise themselves through exercise.

The short workout not only boosted their energy levels, but educated them on the dangers of driving tired.
Case Study Video:
Activation:
Parked outside Parliament 
The Driver Reviver even caught the attention of the news
In-situ Video: once the rider starts pedalling, the following video begins to play - guiding them through a 3 minute exercise.
Online - Facebook 360
No driver leaves home without their phone. So we used Facebook's 360 platform to create an interactive, guided exercise. 
The 360 interactive video took viewers through an invigorating stretch exercise.