The Brief.
We were set a brief which we had to finish within two hours and it was to simply create a campaign for TKMaxx, targeted at Males and Females. With the proposition being that Big labels, small labels. Our type of media we had to use was poster advertising.  


The Idea.
Our idea was to concentrate on the Big labels, small labels proposition. So we enlarged the labels and added tags with small prices. We decided to centre the campaign around christmas so we added in Reindeer antlers, and placed the logo in a bauble.