IHG Canada — 150th Hidden Gems Content Hub
This content hub was  created for IHG Rewards Club Canada, to celebrate Canada’s 150th anniversary in 2017. The 150th Hidden Gems Contest encouraged Canadians to share their favourite “hidden gem” in Canada, including a picture and a small description on the site. The grand prize was one million IHG Rewards Club points. These submissions were displayed on the site for Canadians to discover (Phase 1).

The top 150 gems were curated by IHG and displayed on a map where users could discover these gems and simultaneously see which IHG hotel was nearest to that gem (Phase 2). Canadian sweetheart, Jennifer Valentyne was the spokesperson for this campaign.


Client: IHG Rewards Club
Web Design, Art Direction: Andrea Jaggs
Creative Direction: Matthew May
Agency: Hill+Knowlton Strategies Canada