SPACED is a space travel company providing the ultimate experience for outer space travel with feature destinations like the Moon, Mars, Earth, and Europa. One of their top features is their cheeky customer service and speed — they can get us anywhere safely in our universe within 1 day.
-- Problem to solve
They need a logo that sums up who they are. They go to infinity and well beyond.
-- Words that describe SPACED
awesome, tech, ultimate, experience, high-end, future, quick, elon, musk
-- Phrase that describe SPACED
"We’re more Virgin American than United but cheekiness of Southwest. Tesla/Audi for space travel. Our space suits are made by Nike. Our customers can’t afford a Rolex, most rep Apple Watches if anything at all. Our customers have at least one pair of white shoes. If we were a computer we’d be an iMac Pro. If we were a phone we’d be the Pixel 2 XL in white. Stormtroopers + The Darkside. More Coke than Pepsi. If we were a billboard, our product would feature a Mini Cooper."
-- My JOB
My job is to propose a logo for SPACED based on the provided creative brief. And this is the final proposal look like :
This is where the inspiration comes from.
My first idea was simple. I designed a simple rocket symbol and tried to incorporate it into the word SPACED. And incorporating the letter A with this rocket symbol is a brilliant idea. So I started to sketch logos that relates to this concept.
But after looking for some inspiration and references on the internet, I found that this concept (the one that is using rocket launched) was outdated. There are so many brands that already using it. So I tried to find another idea that can speak the brand without showing something obvious like that.
And I found that a line is perfect to speak about something that moving, traveling, and speed.
I already found a brilliant concept, then I began my digital sketches. These are the logo sketches transformation look like :
A good brand deserves a good crafted and deisgned logo. I proudly present you a SPACED logo!