Through their collection of coffees, Touché pays homage not only to the history of Montreal, but also its unique story. Each blend was named for a historic year that that reflects and highlights each flavour’s intensity. 

In order to reposition the brand and elevate its status to luxury item, a new brand strategy was developed for Touché's coffees. Beyond simply the inspiration for the packaging, however, Montreal is at the core of Touchés roasting process: all beans are chosen and roasted locally, in small batches, and offered in both classic and organic collections. 

Tam-Tam\TBWA worked closely with the client to develop not only the new logo, branding, and packaging, but also the names for each collection and blend, as well as the product strategy in order to successfully reintroduce this little known product into the Quebec market. ​​​​​​​

Credits: 
Client name: Didier Reolon / Importations Édika Inc.

Tam-Tam\TBWA 
Gabrielle Turcotte - Art director 
Alex Lachapelle - Copywriter 
Sarah-Catherine Lacroix - Copywriter 
Manuel Ferrarini - VP creative director 
Guillaume Mathieu - Director strategic planning 
Amélie Leclerc - Account director 
Michelle Turbide - Studio director 
Marie-Hélène Cimon - Infographist 

Zetä 
Patricia Doss - Photo production 
Virginie Gosselin - Photographer
Black ceramic vase, plates, sculpture et cups - Pascale Girardin 
Black ceramic bottle - Agathe Palavioux
Special thanks to Atelier Anaka 

Touché Coffee Rebrand
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Touché Coffee Rebrand

211
2,126
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Published:

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