Through their collection of coffees, Touché pays homage not only to the history of Montreal, but also its unique story. Each blend was named for a historic year that that reflects and highlights each flavour’s intensity.
In order to reposition the brand and elevate its status to luxury item, a new brand strategy was developed for Touché's coffees. Beyond simply the inspiration for the packaging, however, Montreal is at the core of Touchés roasting process: all beans are chosen and roasted locally, in small batches, and offered in both classic and organic collections.
Tam-Tam\TBWA worked closely with the client to develop not only the new logo, branding, and packaging, but also the names for each collection and blend, as well as the product strategy in order to successfully reintroduce this little known product into the Quebec market.
Client name: Didier Reolon / Importations Édika Inc.
Gabrielle Turcotte - Art director
Alex Lachapelle - Copywriter
Sarah-Catherine Lacroix - Copywriter
Manuel Ferrarini - VP creative director
Guillaume Mathieu - Director strategic planning
Amélie Leclerc - Account director
Michelle Turbide - Studio director
Marie-Hélène Cimon - Infographist
Patricia Doss - Photo production
Virginie Gosselin - Photographer
Black ceramic vase, plates, sculpture et cups - Pascale Girardin
Black ceramic bottle - Agathe Palavioux
Special thanks to Atelier Anaka