In today's ever growing world, consumers are becoming more mature, versatile and demanding, they no longer enter into simplified categories based on age, gender, revenues and even lifestyle preferences. A more complex understanding is required.
Style Vision Asia has a user analysis model where they use moods and personality traits of a user to design better.
I used the Intuition mood for my persona.
In the Intuition mood, the person is open minded, they can compromise their opinions when it preserves meaningful relationships with the people they care about. They are often teaching, counselling, and tutoring. Very receptive to emotions and sensations, they usually trust brand communication and are likely to adopt the products and services that will express their belonging to different communities.
A sensual nest is crucial for their personality to grow and find the energy and self confidence to master their multiple commitments. Floral fragrances, generous shapes, eclectic music vibes and cozy atmospheres reveal their constant search for quality.
A sensual nest is crucial for their personality to grow and find the energy and self confidence to master their multiple commitments. Floral fragrances, generous shapes, eclectic music vibes and cozy atmospheres reveal their constant search for quality.
Understanding the mood
Smell and touch
The Intuition Mood type likes earthy grounded textures, the smell of citrus, coffee, tobacco and at the same time they like the feel of grainy and fluffy textures, natural fibers etc.
User products and environment
Concept 1
Concept 2
Thank you.
