Chief Creative Officer: Kit Ong
Copywriters: Trung Nguyen, Nguyen Hoang Vu
Art Directors: Minh Lam, Linh Tran
Production Leads: Trung Nguyen, Minh Lam
Background: Despite being a typical energy drink in Vietnam, Red Bull had never bonded with Vietnamese consumers properly through brand communication. To launch an age-old brand for the first time, that was the challenge.
Key message: Red Bull enables you to take on life’s challenges like a real bull.
Creative strategy: Turn daily stresses - be it work, study, or sports - into bullfight-like combats, where the energy drink gives you horns (not wings) to charge ahead.
TVC
(Please turn on English subtitles)
Print Ad
(Headline: Charge Ahead)
