The client —
StaffPlace app is a new digital product developed by a start-up based in Dubai. StaffPlace is the first HR app that specifically refers to the UAE region, enabling jobseekers and businesses of the hospitality industry to connect with each other. Using a tagging system, users create a profile, selecting keywords that connect them only with jobs that meet their corresponding needs. This saves precious time and effort, plus it makes the process significantly better and friendlier as an experience.
StaffPlace app is a new digital product developed by a start-up based in Dubai. StaffPlace is the first HR app that specifically refers to the UAE region, enabling jobseekers and businesses of the hospitality industry to connect with each other. Using a tagging system, users create a profile, selecting keywords that connect them only with jobs that meet their corresponding needs. This saves precious time and effort, plus it makes the process significantly better and friendlier as an experience.
The creative concept —
We developed the complete identity for the pre-launch and post-launch campaign of the StaffPlace app. The deliverables included creative and art direction of the campaign, as well as all the content for the ads and communication material, replicated in digital and print media. The target group for the campaign was Millennials jobseekers, working nomads and locals, interested to work in the city of Dubai and the rest of the UAE.
We developed the complete identity for the pre-launch and post-launch campaign of the StaffPlace app. The deliverables included creative and art direction of the campaign, as well as all the content for the ads and communication material, replicated in digital and print media. The target group for the campaign was Millennials jobseekers, working nomads and locals, interested to work in the city of Dubai and the rest of the UAE.
The campaign tagline was "The right jobs for you". It highlights the functionality of the app, which only matches jobseekers with jobs they are interested in. During the job search a candidate goes through specific steps: search, CV creation, application, interviews etc. In each promotional video, we selected some of these steps and presented them with greater emphasis, as a personal narration. This way the videos explained the struggle of the process and it was relevant to jobseekers, as they could identify with the situation. The twist at the end was the suggestion of Staffplace making things easier. The main hashtag for the campaign was #NoStruggle.
We created the content for various ads, along with the SM identity. The deliverables also included a website facelift (developed on Instapage), animated icons placed on the mobile app, App Store graphics, miscellaneous illustrations, digital presentations, stationery, booth design for an expo in Dubai and more.
Download StaffPlace from the App store
