Wild Side Bear | ad design
I enjoyed creating my original fox ad design, and decided that this should be an ad campaign. How about we make more animal based illustrated designs!
The biggest challenge of this piece was keeping it in line with the fox design while working with a much darker primary color. As you can see in this image the piece reflected the sketch pretty closely. I ended up using a more blue-purple for the bear in the end. And the only Black, as with the fox, was in the background for the poster. 
Here is the final artwork in square format. I think it provides a nice close-up of the bear. One of the key changes between my original thoughts in the sketch and the final was the placement of shadows. The lighting on his nose specifically got flipped. In my sketch I had intended his nose to have 3 total colors, with the right side of his face having a highlight. But I felt the highlight distracted and called for more highlights around the image. And I wanted the base colors to be highlights more than a middle ground.
Here's the final version without text. And I'll see where this campaign takes me next.
Wild Side Bear | ad design
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Wild Side Bear | ad design

Wild Side - Bear - Ad Design project for my portfolio. Graphic Design and Illustration are my specialty.
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