culture
ˈkʌltʃə/
noun
ˈkʌltʃə/
noun
We created a concept based around the culture of Adidas and how different individuals use the brand and the purpose of the shoe to specific individuals. The shoe we chose was the “Superstar”, picking different individuals to tell a story about how this shoe plays a part in their culture using different “terms” to breakdown the specific qualities the shoe helps them with in their everyday grind.
1. The ideas, customs, and social behaviour of a particular people or society."
Often the creative world built from the younger generation is overseen and the lines between consumer and culture are blurred.
This campaign showcases influencers who have curated
trends, lifestyle and social interaction into a culture.
trends, lifestyle and social interaction into a culture.
The adidas ©ULTURE campaign launch the most popular adidas model to commemorate andcelebrate the life of ©ULTURE.
Adidas being the forefront of embracing culture from all backgrounds, walks of life and arts.
We capture the hunger of the youth and what wearing a brand like adidas means for them into striving into success and attaining their goals.
Showing how hard one works behind closed doors to be ready for the front of house.
Practice, timing & delivery create the perfect candidate
for the superstar.
for the superstar.
Campaign consisted of:
Heading Title / Bio Behind Campaign / Font & Text / Logo ideas / Campaign Stills / Footwear Designs / Social Layout / Instagram / Website.
