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Ultra Tune is an Australian car service franchise with around 200 franchise outlets operated by well-trained and experienced technicians. The re… Read More
Ultra Tune is an Australian car service franchise with around 200 franchise outlets operated by well-trained and experienced technicians. The re-brand strategy is to reposition the franchise to reach a broader demographic by adding the convenience of a mobile mechanical service to maintain that competitive edge from any regular service station. The typographic treatment communicates the hierarchy of Ultra Tune being the reliable car service franchise, the mobile service is the expansion and that the company has the history behind it. The colour palette is modern, showing that it has evolved, with contrasting and vibrant colours. The brand mark will appeal to Australian motorists because it is contemporary and will be a fresh new face to the dedicated, successful, leading car service franchise. Read Less
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