UAB Sleep Study Ad
I was charged with creating a landing page and ad campaign for a study on the effects of sleep and overall health. When we think of alarm clocks, we look at them in a haze in the morning after waking up, and I wanted to represent that in the artwork by adding an aquatint gradient to the vector artwork.
The artwork can then be scaled to work with the landing page respondents were directed to, as well as social media advertising.
As well as creating a Facebook ad and landing page, I sent the completed Illustrator file to UAB's Shibli Rahman to craft a motion graphic piece for Snapchat.