TD Ameritrade 24/5
TD Ameritrade '24/5 Trading'

Television / Online Video

We launched 24/5 trading, a breakthrough product which allows traders to keep trading after the market closes. In fact, they can now trade all night long. So we enlisted the most qualified nocturnal authority to deliver the big news.

The first spot features Mr. Richie creating magic on the piano. The second spot ran during Super Bowl LII, and features Lionel with the TDA Green Room guy and the real CTO of TD Ameritrade. 

Agency: Havas Worldwide, New York
Role: Creative Director
TD Ameritrade 24/5
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TD Ameritrade 24/5

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Creative Fields