After 10 seasons of The Big Bang Theory is sure that the series’ fans have developed high scientific skills.
For the launch of the 11th season on Infinity TV (an Italian streaming service), we turned an entire area of Milan into a massive, open-air science center, playing with visuals and words using the weird, but scientifically correct, language of Sheldon Cooper.
The spontaneous awareness was so high that even one of the main TV news talked about it.
And even on social media people was so interested to decide to share our guerrilla action with their followers.
Client: Infinity TV
Creative Agency: Leo Burnett Italia
Creative Director: Massimo Verrone
Head of Art: Mattia Montanari
Copywriter: Anita Merlin
Account Executive: Francesca Nava
Producer: Giulia Linguanti
Production Company: Think Cattleya