Ermenegildo Zegna is an Italian global menswear fashion brand. We were tasked to direct, build and animate 8 scenes for the brands Christmas gifting campaign for online, social and printed usage. The concept was to bring a sense of movement and warmth to the products by defining the characters and their personal interactions with the individual items.  Social media takeovers, scheduled instagram posts and stories were also all created to add additional depth to the campaign