CargoPlanning is an online IT platform that assists manufacturing and commercial companies in their freighting processes. It’s a simple and efficient answer to the management of shipping orders, all the way from the placement of the shipping order, choosing and confirming the logistic partner to freight shipping and obtaining final documentation.
CargoPlanning is a product of the Nima Software company.
To kick off the process we had a couple of meeting and did some research, in order to better understand the industry and the CargoPlanning product .
After we highlighted the market persona and the benefits and added value that the platform provides, we started writing the animation script. When we got the final ok from the client, from the script we highlighted the text for the audio voice over, which was recorded with a professional voice actor in studio.
Having sketched the main storyboards we moved then further with finding and setting on the right design and feel, with the focus being on the persona that will see the end result.
With a clear illustration style and storyboarding phase done we moved on with the actual animating of the elements, while making sure along every step that our products story is well told and represented.
Before we “shipped” (get it? Cause they work with transportation companies...you got it) the final animated presentation video we made sure that the visual animation matches the voice over and for a more natural and impactful touch we added sound effects.