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    Real good food. In a pie. Jesters Tactical Brand Campaign
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Jesters make really good pies. In fact, Jesters pies are just delicious food that happens to be wrapped in pastry. You can magically eat an entire Angus steak, a big bacon and eggs breakfast, or a satay chicken curry, all with one hand. In a pie. 

We celebrated the humble pie by bringing the real ingredients and innovative fillings (with a good dose of Jesters quirk) to life in a tactical brand campaign across outdoor and radio for Jesters.
2017 Campaign Brief Awards Winner – Radio Campaign
2017 Bronze Skull Winner – Radio Retail Individual 
2017 Campaign Brief Awards Winner – Radio Ad
30s Radio | 'Real Angus. in a Pie.'
30s Radio | 'Satay Chicken. In a Pie.'
15s Radio | 'Bacon and Eggs Special. In a Pie.'
"Part food-porn, part no-nonsense reality check, it feels bang on tone-wise for Jesters, and I'm sure it'll appeal to anyone that enjoys a decent meal. In a pie." 
— Joe Hawkins, Marketforce 
CAMPAIGN BRIEF 
"This campaign really captures the great quality of our product range and brings to life the unique flavours and tastes in our pies. We're already seeing an uplift in sales and we're all looking forward to seeing the results of the hard work come to fruition."
— Robert West, Jesters​​​​​​​
Business Director: Liz Shave
Chief Creative Officer: Martin Beecroft
Creative Director: Josh Edge
Creatives: Dustin De Souza, Rikki Burns, Anneliese Sullivan
Copywriter: Anneliese Sullivan
Finished Art: Dustin de Souza, Ben Mills
Producer: Sophie Middleton

Production
Photography: Nina Otrana (Illustrations), Anastasia Lees
Producer: Nic Beer (Yoke Productions)