Awareness Campaign Handout | "Know the Right of Way, Clear the Right of Way"
Through collaboration and creation, the "Know the Right of Way, Clear the Right of Way" Awareness Campaign was designed to raise awareness of the fact that overgrown tree limbs, plants, and bushes in the public right of way are a public safety hazard. Beyond awareness, the campaign makes it clear that it is the property owners’ responsibility to keep tree limbs and plants in the right of way trimmed back to acceptable standards.
I created, implemented and managed the campaign, co-created and executed the communication plan, provided creative direction and layout design, copywriting and editing. Co-producer and writer for the public service announcement video. I provided an overall recap of the marketing and outreach campaign, including data and analytics, lessons learned, opportunities for future promotion and how to bring awareness and education to the public.
Lead designer and illustrator: Christian Flores @behance.net/cfloressaldc87