Imperial Innovation Fund Posters
The Imperial Innovation Fund is an Imperial Logistics programme that enables creative employees to submit ideas that can contribute to the business’s continued success. The winning submissions receive funding that can help their creators to develop and commercialise their designs. The posters was used to create awareness of the innovation fund inside the business space and encourage creativity and participation from employees.
The first visual focuses on the thinking process with ideas and formulas flowing from the mind. In comparison to the first the second visual goes back to the basics of childhood dreams and innovation and taking what you have available to make them come to life.