Global Digital MOJO
Asia Digital MOJO is a global & borderless digital agency with base offices in three cities of Hong Kong, Barcelona and Mexico City, that also added two cities Tokyo and Pune in 2017. We pursued the rebranding just when Tokyo and Pune were added to their network. At the same time, the company name was also changed to Global Digital MOJO (GDM).
First, to reinforce the sense of trust as a company, we began by reconsidering the impression “Playfulness” of the existing logo which was somewhat unbalancing as a global agency. By doing so, while keeping the essence of the existing logo, we were able to combine the rebalanced solid logo shape and the simple logotype to express the newly reborn GDM as a borderless agency based on trust with comprehensive business and design approach. The red in the existing logo expressed "the color of passion to pursue clear solutions to the problems the client has". This was also followed in the new GDM logo, but the color value adjusted to generate more impact.