Identity Design for Anniversary Event

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An identity design for a church's 70th anniversary event.
To send out message and get attention among traditional visual styles,
you need a brave statement.

Challenge No. 1 : What are the key message to send out ?
After intensive communication with the church, and study into a lot of information including their past history, we have concluded the key message that the church wants to send out through this event : Joy, Hope and United. Instead of emphasizing on their rich history, the church is more looking at the future.

Challenge No. 2: How to send out the message and get attention in a field dominated by traditional graphics ?
A flower would not get attention if you put it in an ocean of flowers. To stand out, you need a brave change. Instead of following existing ways of thinking in this area, we think differently and go with a minimal futuristic identity system, which is almost never expected to be seen among churches. It stimulates the curiosity among people, and attention come like a flood.

The Centennial Church was built in memory of two missionaries who started their mission 100 years ago.
This year 2018 is the 70th anniversary since the start of the church.