A full UX experience
I planned how to post a job, how to maintain your ads through a simple and easy to comprehend dashboard. Posting a job should go fast, be easy to understand and give the user the feeling that they're continuously completing minor tasks to give the feeling of success for each step they complete. This increases conversion.
An online prototype in HTML. Pixel perfect.
Thanks to great plugins and effective tools, I could create an online prototype, accessible from anywhere, for the clients to use the product. This is day 2 of prototyping. Further explorations through feedback were made.
A calm colour range.
I didn't want a screaming neon green. I was thinking of going all black or perhaps dark purple as it fits in with a luxury feeling, but these are well-used in this group, so I wanted to find a balance of colours that didn't take too much attention from the products themselves, nor be to overly used so that this product could find it's own branding in marketing.
With focus on products.
Since it's a marketplace with products of the higher range, I wanted to promote imagery on the website, since the products themselves would have nice imagery and hence be both beautiful designed and good for marketing.
A flexible user interface library.
I built a user interface library to make it easy to build new pages and features. With a comprehensive and coherent UI library, it's easy to evolve the product in a fast and efficient manner.
Browse easily in a flexible, filterable catalogue
Using the benefits of pre-known UX for new customers, the UI was adapted to a flexible system to find whatever one might be looking for.
Posting a job should be simple
To keep people at the shop, I had to make the clicks to get to the final stage of uploading a new item to the shop as few as possible - and without distractions.