HEY BABE....TAKE A WALK ON THE WILD SIDE.
Urban Decay presents SPIRIT ANIMAL a collection of four dog-eat-dog themed eyeshadow bundles. Each bundle is based on a breed of dog that's been unfairly demonized by society: Doberman, Pitbull, Rottweiler, and German Shepard. 30% of the proceeds benefit animals in need. Pictured below is the German Shepherd package.
To go along with the new product an in-store quiz would be featured on ipads set up within a special Spirit Animal kiosk at Sephora. The quiz would allow the customer to find their inner Spirit Animal, thus determining the eyeshadow bundle that best fits them. At the end of the quiz the customer would be given an option to donate a bag of dog food to a participating shelter of their choice in exchange for a 10% off code.