Framestore Labs applied its unique brand of cinematic data visualisation to a festive brief from Samsung and agency Cheil London, showcasing the capabilities of the new Gear S3 smartwatch through the voices of London's multicultural choirs and a bespoke biometric stage.
The campaign brought together 24 world choirs from across the capital, to perform throughout December at the landmark Eros fountain in Piccadilly Circus. Wearing the new Gear S3 devices, the choirs presented hour-long performances, during which time their live biometric data was monitored and transformed into stunning large-scale, real-time graphics, made possible through a custom system built by Framestore Labs.

Global Head of Production (Framestore Labs): Jonny Dixon
Global Head of Creative: Robin Carlisle
Senior Producer: Louise Burton
Lead Project Engineer: Liam Naerger
Art Director: Matt Sypien
Lead Developer: Tuomo Rinne
Interactive Developer: Stuart Batchelor, Ellie Ansell
Interactive Designer: Tristan Wickham; Eugene Hooper; 
Gill Mestari; Andrew Zmurowski
Production Assistant: Viola Asztalos