Jim Hornbeak's profile

Levi's Brand Identity

Redesign : Inverted white space "Registered RED TAB" brand logo
Store Business Card
Press Kit Party Invitation with a nod to the Levi's Jean's Copper Rivet
Levi's Flagship Store Party Invitation
Press Kit Package 
Apparel with New Logo
Rubber Stamp Executions ( Stamp and red ink were included in Press Kit)  
Thank You Cards
Levi's Brand Identity
Published:

Levi's Brand Identity

Inverted the "sacred" Red Tab to white space to shift perspective and re-intro to a younger target. This execution was used as calling cards for Read More

Published: