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Levi's Brand Identity
Jim Hornbeak
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Redesign : Inverted white space "Registered RED TAB" brand logo
Store Business Card
Press Kit Party Invitation with a nod to the Levi's Jean's Copper Rivet
Levi's Flagship Store Party Invitation
Press Kit Package
Apparel with New Logo
Rubber Stamp Executions ( Stamp and red ink were included in Press Kit)
Thank You Cards
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Levi's Brand Identity
42
1.5k
1
Published:
December 4th 2012
Jim Hornbeak
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Jim Hornbeak
New Orleans, LA, USA
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Levi's Brand Identity
Inverted the "sacred" Red Tab to white space to shift perspective and re-intro to a younger target. This execution was used as calling cards for
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42
1.5k
1
Published:
December 4th 2012
Creative Fields
Creative Direction
Icon Design
Packaging
Levi's Branding
Levi Strauss Icons
Levi Strauss Press
Press Kits
brand identity
BRAND MARKETING
marketing
levi strauss
Copyright Info
Attribution, Non-commercial, No Derivatives
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