WHITEHOUSE is a family-owned business specializing in fine linen and home furnishings’ retail. The firm holds two physical stores located in Athens, and runs an e-shop as well. At the time, the company wanted to intrigue consumers’ interest anew and asked us to reintroduce them to their target audience, so we started by redesigning the branding. The logo was built upon the business’s monogram so as to resemble a white cotton flower while the curving lines mimic the fabrics’ silky folds. The color palette was closely selected to give an impression of newly mown flax stems, and subtle elegance. The rose gold embossed print, applied on several branding elements like the business cards, the drawer inspired product packaging and all kinds of stationery, reflects a feeling of premium quality and communicates the company’s pursuit of affordable luxury. In order to offer a consistent brand experience to the customers, we curated WHITEHOUSE’s website and guided the developer accordingly; namely, the site’s pictures, graphic illustrations, typography, and colors were consciously created and purposefully chosen by alati design.
Special Thanks to: Babis Orfanidis