This ad design sprang partially formed from my head when I gave myself a prompt to design an ad for Lincoln Park Zoo
The original sketch for this design was very rough, and made to prioritize flow of shapes in the composition.
The background was extremely unappealing at this stage of the illustration. But, for my process, it got across the idea of a bold, popping variety of color.
I had nailed down the background colors here. But it still felt like it was missing something, so I added in gradients. These felt right to me. The nose of the fox got caught in the gradients, and while looking at that I got an idea for adding gradients to the whole piece.
The final image, adding in some red to the yellow bridge of the nose gave more flow to the fox itself. And adding in the gradients for shadows made the fox really pop off the page. I also added some small chunks of the background onto the fox to help integrate it into the setting better.
Now was the point where I prioritized making this an advertisement. Specifically a banner poster. I dropped the canvas down, and extended the background gradient to lead into black. I also customized the shapes at the bottom of the original to flow downward into the blackness.
Having researched Lincoln Park Zoo beforehand I decided to add in both their tag line "For Wildlife. For All." and some copy to inspire viewers that fit the same theme. and of course their name and site.