This project was from my second year of my degree. The brief was to brand a 21st Century Design Museum. As I had recently visited Australia and seen a large amount of traditional art that seemed to get no recognition, I decided that my fictional museum would be based around 21st Century Aboriginal Art. 

I started off with experimentation of painting in an aboriginal style, inspired by various bits of artwork I had seen while in Australia. The simple animal designs that I produced ended up being the core of my design, and a brand was built around a repetitive pattern.